Marketing

☖ Home » Marketing » Page 2 Make customers loyal to your brand is crucial when you run a business and one of the most effective practices is to improve the customer experience by connecting with your audience through their preferred channels. Multi-channel communication is

☖ Home » Marketing » Page 2 Customers tend to be the raison d’être for any business. Due to this, the customer service has become one of the most important services a company can offer. From the moment customers land on the web, we must

☖ Home » Marketing » Page 2 In today’s swamped and competitive marketplace, lead generation is the starting point for business to increase their chances to gain customers. Because of that, many companies focus their efforts on acquisition and although we cannot deny that a

☖ Home » Marketing » Page 2 The key for a successful business in the recent past lied in offering the optimal products with the highest quality at unbeatable prices. However nowadays, we live in the customer’s era, and they pave the way to be

☖ Home » Marketing » Page 2 The need to generate more revenue,The need to generate more revenue, at a lower cost, has always been present in companies, especially in those with more limitations to invest in marketing and resources, such as SMEs. This aspect

☖ Home » Marketing » Page 2 Marketing actions do not finish after launching a campaign; an appropriate monitoring is essential to archive success. Measuring and analysing your campaigns will help you to calculate the return of your economic investment, knowing if your efforts are

☖ Home » Marketing » Page 2 The present situation is marked by the variety and the high competition among companies, making the Customer Experience (CX) the focus of attention as they have realized that keeping customers satisfied and loyal is a decisive factor for

☖ Home » Marketing » Page 2 This year more than ever the Black Friday, Cyber Monday and Christmas campaigns will be essential to boost sales, as they will be the last chance for many business affected by the economic crisis caused by the COVID-19

☖ Home » Marketing » Page 2 Achieving success in business, is closely linked to having an efficient and well-structured marketing strategy that allows us to attract customers interested in our products and services in order to boost sales. In other words, if you want